Holiday Planning & Pitching Month

All You Need Membership

July 2026

For business owners, lifestyle brands, and content creators who want to make this their strongest holiday season yet through press, partnerships, and content.

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Guest Speakers

Rae Ann Herman, Market Director of Oprah Daily

Liz Eichholz, Co-Founder of Weezie Towels

Haskell Harris, Style Director of Garden & Gun and author of “Gander” Substack

Join Us for Holiday Planning & Pitching Month

Holiday Planning & Pitching Month is happening now inside the All You Need Membership, and we'd love to have you join us.

This July, you'll work alongside Carla & Kathryn, and learn from special guests Liz Eichholz (Co-Founder of Weezie Towels), Rae Ann Herman (Market Director of Oprah Daily), and Haskell Harris (Style Director of Garden & Gun and author of Gander), to create a clear plan for your strongest fall and holiday season yet.

Together, we'll help you build a roadmap for the months ahead so you're not scrambling in October. Instead, you'll approach the season with a plan for your content, press, partnerships, launches, and promotions.

Inside Holiday Planning Month, you'll learn how to:

  • Choose your holiday focus and create a clear roadmap for the months ahead

  • Turn your holiday plan into press, partnership, and content opportunities

  • Pitch holiday gift guides and seasonal stories with confidence

  • Plan collaborations, launches, events, and promotions that support your business goals

  • Create a holiday content plan that feels intentional instead of overwhelming

Your membership includes a full year of monthly lessons, live Zooms, planning sessions, and our member Group Chat to help you put your plan into action.

Can't attend one of our workshops live? Every workshop and Zoom session is recorded and available to watch throughout your membership.

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Program Agenda

All Month Long

  • Holiday Planning & Pitching series featuring pitch templates, easy-to-digest video lessons, and planning worksheets

Thursday, July 16 at 11am PT | 1pm CT | 2pm ET

  • Live PR Power Hour Zoom with Carla & Kathryn: Workshop your Holiday 26 press, content and partnership ideas

Thursday, July 23rd at 11am PT | 1pm CT | 2pm ET

  • Live Zoom Workshop: Holiday Planning & Partnerships with Liz Eichholz, Co-Founder of Weezie Towels

Friday, July 24th at 10am PT | noon CT | 1pm ET

  • Live Zoom Workshop: Gift Guide Pitching & Curation with Haskell Harris, Style Director at Garden & Gun and Author of “Gander” Substack

Thursday, July 30th at 11am PT | 1pm CT | 2pm ET

  • Live Zoom Workshop: How to Pitch Gift Guides & Holiday Stories with Carla & Kathryn

Date/Time TBD

  • Live Zoom Workshop with Rae Ann Herman, Market Director of Oprah Daily

    *All sessions will be recorded and saved to your Member library

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What to Expect

  • A complete holiday roadmap to guide your content, press, partnerships, and promotions from now through December

  • Live guidance from industry leaders, including founders and editors, with practical strategies you can apply to your own business

  • Interactive workshops on holiday planning, partnerships, gift guide pitching, and content strategy

  • A supportive community of business owners, brands, and creators planning and implementing alongside you

  • Immediate access to Holiday Planning Month, plus a full year of workshops, planning resources, live Q&As, and support inside the All You Need Membership

  • The confidence of knowing what to pitch, post, and prioritize each month instead of scrambling

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