All You Need Membership
Holiday Planning & Pitching Month
July 2026
For business owners, lifestyle brands, and content creators who want to make this their strongest holiday season yet through press, partnerships, and content.
Join us inside the All You Need Membership this July to plan your fall and holiday season with expert guidance, live workshops, practical lessons, and a community doing the work alongside you.
Throughout the month, you'll learn how to think ahead like the brands and creators who consistently land holiday press, secure partnerships, launch successful holiday campaigns, and create meaningful content that drives sales and engagement.
Inside Holiday Planning & Pitching Month, we'll cover topics including:
How to choose your holiday focus and create a clear roadmap for the months ahead
How to leverage your holiday plan for press, partnerships, and content opportunities
Holiday gift guide and feature pitching strategies and what editors are looking for
Planning collaborations, events, launches, and promotions that support your business goals
How to create a holiday content plan that feels intentional instead of overwhelming
Our July programming includes recorded lessons, live workshops with guest experts, interactive Q&As, and planning sessions designed to help you take action. As an All You Need Member, we'll continue supporting you throughout the year as you execute your plan through our monthly lessons, live Zooms, and member Group Chat.
If you can't attend all of the live Zoom sessions, they will be recorded and available throughout your annual membership.
Guest Speakers
Rae Ann Herman, Market Director of Oprah Daily
Liz Eichholz, Co-Founder of Weezie Towels
Haskell Harris, Style Director of Garden & Gun and author of “Gander” Substack
Program Agenda
All Month Long
Holiday Planning & Pitching series featuring pitch templates, easy-to-digest video lessons, and planning worksheets
Thursday, July 16 at 11am PT | 1pm CT | 2pm ET
Live PR Power Hour Zoom with Carla & Kathryn: Workshop your Holiday 26 press, content and partnership ideas
Thursday, July 23rd at 11am PT | 1pm CT | 2pm ET
Live Zoom Workshop: Holiday Planning & Partnerships with Liz Eichholz, Co-Founder of Weezie Towels
Friday, July 24th at 10am PT | noon CT | 1pm ET
Live Zoom Workshop: Gift Guide Pitching & Curation with Haskell Harris, Style Director at Garden & Gun and Author of “Gander” Substack
Thursday, July 30th at 11am PT | 1pm CT | 2pm ET
Live Zoom Workshop: How to Pitch Gift Guides & Holiday Stories with Carla & Kathryn
Date/Time TBD
Live Zoom Workshop with Rae Ann Herman, Market Director of Oprah Daily
*All sessions will be recorded and saved to your Member library
What to Expect
A complete holiday roadmap you'll use from now through December
Expert guidance from leading editors and founders crafted specifically for small business owners and creators looking to pitch holiday stories
Live workshops covering holiday planning, partnerships, and pitching
A supportive community of creative business owners planning alongside you
Access to all July recordings, plus a full year of monthly programming, workshops, resources, and support inside the All You Need Membership