All You Need Membership

Holiday Planning & Pitching Month

July 2026

For business owners, lifestyle brands, and content creators who want to make this their strongest holiday season yet through press, partnerships, and content.

Join us inside the All You Need Membership this July to plan your fall and holiday season with expert guidance, live workshops, practical lessons, and a community doing the work alongside you.

Throughout the month, you'll learn how to think ahead like the brands and creators who consistently land holiday press, secure partnerships, launch successful holiday campaigns, and create meaningful content that drives sales and engagement.

Inside Holiday Planning & Pitching Month, we'll cover topics including:

  • How to choose your holiday focus and create a clear roadmap for the months ahead

  • How to leverage your holiday plan for press, partnerships, and content opportunities

  • Holiday gift guide and feature pitching strategies and what editors are looking for

  • Planning collaborations, events, launches, and promotions that support your business goals

  • How to create a holiday content plan that feels intentional instead of overwhelming

Our July programming includes recorded lessons, live workshops with guest experts, interactive Q&As, and planning sessions designed to help you take action. As an All You Need Member, we'll continue supporting you throughout the year as you execute your plan through our monthly lessons, live Zooms, and member Group Chat.

If you can't attend all of the live Zoom sessions, they will be recorded and available throughout your annual membership.

Guest Speakers

Rae Ann Herman, Market Director of Oprah Daily

Liz Eichholz, Co-Founder of Weezie Towels

Haskell Harris, Style Director of Garden & Gun and author of “Gander” Substack

Program Agenda

All Month Long

  • Holiday Planning & Pitching series featuring pitch templates, easy-to-digest video lessons, and planning worksheets

Thursday, July 16 at 11am PT | 1pm CT | 2pm ET

  • Live PR Power Hour Zoom with Carla & Kathryn: Workshop your Holiday 26 press, content and partnership ideas

Thursday, July 23rd at 11am PT | 1pm CT | 2pm ET

  • Live Zoom Workshop: Holiday Planning & Partnerships with Liz Eichholz, Co-Founder of Weezie Towels

Friday, July 24th at 10am PT | noon CT | 1pm ET

  • Live Zoom Workshop: Gift Guide Pitching & Curation with Haskell Harris, Style Director at Garden & Gun and Author of “Gander” Substack

Thursday, July 30th at 11am PT | 1pm CT | 2pm ET

  • Live Zoom Workshop: How to Pitch Gift Guides & Holiday Stories with Carla & Kathryn

Date/Time TBD

  • Live Zoom Workshop with Rae Ann Herman, Market Director of Oprah Daily

    *All sessions will be recorded and saved to your Member library

What to Expect

  • A complete holiday roadmap you'll use from now through December

  • Expert guidance from leading editors and founders crafted specifically for small business owners and creators looking to pitch holiday stories

  • Live workshops covering holiday planning, partnerships, and pitching

  • A supportive community of creative business owners planning alongside you

  • Access to all July recordings, plus a full year of monthly programming, workshops, resources, and support inside the All You Need Membership