Welcome!
We first met and worked together in New York in the late 2000s. Kathryn with a talent for editorial and creative storytelling, Carla as a communications strategist and business owner. We stayed close through the many transitions of our lives and careers and were "officially" brought back together by the pandemic.
The idea for All You Need came about in 2020, when we were fielding a steady stream of questions from founders and businesses in our networks trying to navigate an incredibly uncertain time across PR, content, and social media. We started with a digital course covering the fundamentals. People loved it. But the more we listened, the more we realized what people really needed wasn't just information. They needed ongoing support, structure, and community.
With a combined 30+ years in communications, we've worked alongside founders, creators, and brands through every major shift in media, from print to digital to social, podcasts, influencers, and now AI. After working with hundreds of businesses, we've found the challenges are remarkably consistent: most people know they need to get the word out, but aren't sure where to start.
We built All You Need as a different kind of solution for growing your business. AYN is a membership and community that helps founders, creators, and lifestyle brands grow through PR, partnerships, and content. Not through one-time wins, but through the kind of consistency and momentum that compounds over time.
Carla & Kathryn
Meet Carla
Carla Nikitaidis is a communications executive and consultant, and co-founder of All You Need. Over the past 20+ years she has worked with startups and leading brands including Williams-Sonoma, Inc., Mattel, Nextdoor, Panasonic, Nest, Amazon, Airbnb, HSN, Spindrift, IDEO, and Halogen Ventures, to name a few. She has worked in-house, on the agency side, and has built her own consulting practice (twice).
Over the course of her career, Carla has lived in New York, San Francisco, and Los Angeles. She is known for becoming a trusted, embedded part of the teams she works with. Her clients have included some of the most innovative founders, CEOs, and creative visionaries of our time.
A proud dog mom to her goldendoodle Sunny, Carla grew up outside New York City and now calls Los Angeles home (though she will always be a New Yorker at heart).
Meet Kathryn Worsham Humphries
A born-and-raised Houstonian, Kathryn fell in love with New York City during internships at Ralph Lauren, Teen Vogue and Lonny while receiving her BBA in marketing from McCombs School of Business at the University of Texas at Austin. Kathryn joined Carla at CMN PR where she worked alongside founders and early stage businesses in the lifestyle space. Kathryn’s career expanded to content strategy and social media management, and she landed an in-house role on the global social media team at Gap.
Kathryn is now based in Houston, where she is the founder of KWH Creative, a consulting business offering small lifestyle brands a holistic approach to PR and marketing. She is especially passionate about supporting female-founded brands, including MIRTH, Rigby, Courtney Barton, HOUSE of HARPER, among others. She has contributed articles to Refinery29, Who What Wear, The Thirty, and The Infatuation.