Press. Partnerships. Content. Community.
All you need to stop guessing and start growing.
The Membership
The 12-month program and community for creative businesses, lifestyle brands, and creators who are ready to be seen, build momentum, and grow with a clear plan and the right people in their corner.
A roadmap, month-by-month guidance, and trusted support to help you land press & partnerships, create content consistently, and show up with confidence.
The Journey You're building something you're proud of. Your work is strong. Your brand has real potential.
But when it comes to getting it in front of the right people, editors, potential partners, the audience that would love what you do, you're not sure where to start. You don't know who to reach out to, what to say, or how to build the kind of momentum that actually moves your business forward.
Maybe you've sent a few pitches and heard nothing back. Maybe you know you should be more consistent with your content but you're not sure what to post or why. Maybe you've watched other brands land press and partnerships and wondered what they're doing differently.
You don't need to hire an agency. You need a foundation, a roadmap, and the right people in your corner.
How it Works
All You Need is built on three layers that work together: foundational lessons you work through at your own pace, monthly guidance that keeps you moving forward in real time, and quarterly planning sessions that help you step back and plan ahead.
Over 12 months, you’ll build a clear, repeatable approach to growing your business through PR, partnerships, and content. This is about creating lasting momentum for your business, not just landing one time wins.
Foundational Lessons
Work through at your own pace. Always available.
These are the core lessons that give you the knowledge and tools to grow your business through PR, partnerships, and content. Whether you’re brand new or have been in business for years, these lessons are designed to be revisited as your business evolves. They’re not tied to any specific month or season — they’re the fundamentals that make everything else work.
Monthly Guidance
Timely, seasonal, and actionable.
While the foundational lessons give you the knowledge, the monthly guidance keeps you in motion. Each month, you get a fresh checklist and lesson tied to what’s timely and relevant right now including seasonal pitch angles, content ideas, action items, and a focused topic to help you keep building.
Quarterly Planning
Step back, look ahead, and plan the season.
Four times a year, Carla and Kathryn lead a guided planning session where you step back from the day-to-day and plan ahead. These sessions help you shift from reactive to proactive.
Community You're not doing this alone. Through it all, you're part of a community of business owners and creators who are in it with you, sharing wins, asking questions, and supporting each other.
This isn't a course you finish and forget. It's a year of building a clear, repeatable approach to growing your business, with us right there alongside you.
Join Now!
$497 $456
Annual Membership
Pay in full and get one month free
*two payment option available in checkout
$497 $456
Annual Membership
Pay in full and get one month free
*two payment option available in checkout
What You Receive Every Month:
Monthly Checklist — Your action items for the month: what to pitch, what to post, what to focus on, with seasonal pitch angles and content ideas.
Monthly Lesson — A focused lesson on a topic that's relevant right now. Topics rotate across PR, content, brand-building, partnerships, social media, and planning.
Monthly PR Power Hour — A live Zoom session where Carla and Kathryn answer your questions and give you guidance to keep moving forward. Recorded for replay.
Pitch Angles & Content Ideas — Seasonal short-lead and long-lead pitch angles, plus content ideas for your own channels. Updated every month so you always know what's timely.
Access to Small Business Toolkit - Over 50 lessons and worksheets, including pitch templates, covering foundational topics to dive into as needed
Expert Guidance On:
Building a brand that resonates with editors, partners, and customers
Understanding the media landscape: how print, digital, and podcasts work
How to write a pitch that gets opened
What editors actually want (and what they don't)
How to follow up without being annoying
Choosing the right platforms for your business
Building a content rhythm you can actually maintain
What to post and why: content that supports your PR and business goals
What you need (and don't need) to start pitching
How to build a media kit
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
