Build your business with
people in your corner.

All You Need is an advisory membership & community for founders and creatives.

Get strategic guidance from brand and communications strategists Carla & Kathryn, connect with trusted experts, and join a supportive community.

$99/month. Cancel anytime.

ALL YOU NEED MEMBERSHIP

JOIN ALL YOU NEED

BUILDING SOMETHING OF YOUR OWN

There’s a lot to figure out along the way.

When you're building a business of your own, you're making decisions every day about your brand, content, partnerships, opportunities, and what’s worth your time.

You don't need to have every answer yourself. AYN gives you guidance to move forward, and a supportive community that understands many of the decisions you're navigating.

INSIDE ALL YOU NEED

Everything you need to keep moving forward.

Strategic guidance, practical resources, trusted expertise and a community to lean on as you grow.

01

Strategic Guidance

Get direct access to Carla & Kathryn through our Group Chat, monthly Working Sesh Zooms, and Quarterly Planning sessions.

Ask questions, share ideas, get feedback, and learn how we would approach the press, partnership, content, and business decisions in front of you.

02

Resources & Live Conversations

You don’t need to feel like you’re always behind or having to figure everything out from scratch! Get practical support when you need it through live conversations with guest experts and a resource library designed around what our members need most.

03

Community & Connections

Connect with other people who are building something of their own, on their own.

Ask for recommendations, talk through an idea, find someone to collaborate with, share opportunities, and get the encouragement you need.

CONVERSATIONS IN ALL YOU NEED

Learn from people who know their stuff.

Learn directly from editors, experts, founders, and fellow members through live conversations, and revisit past conversations anytime in the AYN Library.

GUEST EXPERT

Carrie McDermott

Founder of Sibley Creative

Partnerships & Events

Live Q&A

MEMBER EXPERT

Chelsee Leigh Adams Miller

Brand & Creative Consultant, Formerly LTK & Meta

Affiliate Marketing

Live Q&A

EDITOR TALK

Haskell Harris

Garden & Gun Style Director + Substack author

Holiday Gift Guide Pitching & Curation

Watch playback in the AYN Library

FROM OUR MEMBERS

A little support goes a long way.

  • “I’m truly blown away by the wealth of knowledge that Kathryn and Carla are willing to share. They demystify the PR world and help me stay focused and strategic. Plus, I love the video check-ins with other members — it always leaves me feeling fearless and motivated to take action!”

    — Theodora Miller, artist & creative entrepreneur, Richmond, VA

  • “AYN gave me the tools to take my public relations into my own hands. Reaching out to an editor or a brand felt so intimidating before. Now I feel empowered to reach out armed with AYN's expertise!”

    — Heather Fusco, content creator & founder of Priss & Vinegar, Nashville, TN

  • “Hi ladies of AYN! We just got back to the office from participating in our first Design Social Pop Up that took place in Denver. It couldn’t have gone better! Thank you for sharing your grasp of PR and instilling confidence in us to make moves like this. Forever grateful.”

    — Beetle Hillery, designer & co-founder of Palm Orleans, New Orleans, LA

  • “AYN is really all you need to get started as a small business. Since working with Carla & Kathryn my business is much more polished and professional, and I’ve secured several press placements including Veranda and Garden & Gun. Highly recommend this course to all small businesses wanting to start off strong!"

    — Kimberly Dorris, founder of KD Weave, Houston, TX

  • "Kathryn & Carla have a wealth of PR knowledge to share and are always happy to answer any specific questions I have. The AYN resource library is such a helpful tool."

    Caroline Agee, founder of Tuckahoe Home, Richmond, VA

  • "I am SO happy that I made the decision to work with Kathryn & Carla. Their passion is inspiring and I love how they encourage and cheer on their people. I always look forward to our brainstorming and strategy sessions knowing I will come out of them with new ideas and tangible steps!"

    — Carrie Hawkins, watercolor artist & pattern designer, Midland, TX

  • "The social media section of this was so, so very helpful to us. None of us are social media experts and we are really trying our best over here. We are now going to be launching 2 story series. Already the idea of having two easy content series has taken a lot of stress out of whole thing for us! I also sat down and worked out a calendar for our posts and wow - life changing! Thank you gals so much for all the help, insight and encouragement!!"

    Aimee Naidoo, interior designer, Mera Studio Architects, Calgary, Alberta

  • "As a solo entrepreneur, PR always seemed so daunting and I kept moving it to the bottom of my to-do list. AYN gave me the knowledge and accountability I needed to get started and tell my brand story, celebrate my wins, and chart the course of my business for the future! 10/10 recommend for anyone looking to further understand their business and grow their brand!”

    — Kristin Shearer, abstract artist, Atlanta, GA

  • "As an entrepreneur with limited marketing experience, AYN has been an invaluable resource. The self-paced format, combined with Carla and Kathryn's engaging and clear teaching style, is both informative and enjoyable. I highly recommend it to any small business looking for an affordable and impressive jumpstart in creating a brand and PR plan."

    Halima Krauklis, founder of Senserly Fun, Houston, TX

  • "I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!"

    — Jane Pollak, artist, New York, NY

MEET CARLA + KATHRYN

Built by brand & communications strategists.
Designed for founders & creatives.

After careers spent helping brands and individuals shape their stories, build visibility, and propel to the next level, Carla Nikitaidis + Kathryn Worsham Humphries created All You Need to give founders and creatives access to the kind of strategic perspective that’s often difficult—and expensive—to find when you’re building on your own.

Inside AYN, we bring that experience together with trusted experts, practical resources and a community of people building alongside you.

BECOME A MEMBER

Ready to have people in your corner?

Join All You Need for ongoing strategic guidance, trusted expertise, practical resources and a community to lean on as you grow.

$99/month

Cancel anytime.

JOIN ALL YOU NEED

THE DETAILS

A few things you might be wondering.

  • All You Need is designed for founders, creatives and independent business owners building businesses of their own. Our members span industries—from interior design, art and consumer brands to content creation, professional services and more. What they have in common is that they’re doing a lot themselves and want experienced people to turn to as they grow.

  • Your membership includes direct access to Carla + Kathryn in the member Group Chat, monthly Working Sesh Zooms, quarterly planning sessions, live conversations with guest experts, the AYN resource library and access to the member community.

  • Bring us the questions that come up as you build your business—from positioning and visibility to press, partnerships, content, launches, opportunities, priorities and what to do next. We’ll share our perspective, feedback and how we would approach it.

  • No. AYN is designed to meet you where you are. Our members range from people in the earlier years of building their businesses to established founders and creatives looking for ongoing perspective, fresh ideas and community.

  • You don’t have to attend everything live to get value from AYN. Live conversations and resources are added to the AYN Library so you can come back to them when they’re relevant to you.

ALL YOU NEED

You don’t have to figure it all out on your own.

Get strategic guidance, trusted expertise and a community as you grow.

$99/month

Cancel anytime.

JOIN ALL YOU NEED