It’s a big accomplishment to have your business up and running, but as it grows and evolves, it is a good practice to revisit your brand. We highly recommend that you do this once a year.

Before you hit send on those pitches or introductory emails, there’s a crucial step to take: make sure your brand story is finely tuned and ready to be shared. Good PR starts with a crystal-clear narrative that resonates with your audience and remains consistent.

Whether you’re pitching yourself or a product or service, it’s important to consider key editorial themes that publications are focusing on this month.